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Startups are the most vulnerable of all businesses. Only one out of every 25 new startups live to celebrate year 3. I know what you’re thinking - yeah, but my idea is better… I can almost guarantee that your startup idea in its current form is one of the 24 on the wrong side of the fence. But I can help. New ideas need to be worked on and tested before they’re ready for market. I’ll guide you through a process of refining your new business idea as we explore the reasons why your idea is likely to fail (and I guarantee we’ll discover more than one that you haven’t yet thought of), and what you need to do about it. If that sounds harsh or scary, answer one simple question: what’s worse - a bruised ego, or a broken bank account? By refining your startup concept, you stand a much better chance of success. I can help.

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